Skip to content
Miami, FL
Playa Miami — the oval hanging blade sign with the Playa mark

Playa Miami

Project Details

Industry
Restaurant Design / Visual Systems
Services
Menu Design · Art Direction · AI-Assisted Visual Development
Location
Miami Beach, FL
Year
2024

The Project

A restaurant visual-systems project for Playa Miami — menu design across dark and light variants, a supporting graphic system, environmental mockups and AI-assisted visual development.

Deliverables

View a selection from the final deliverables below.

Graphic Design

The brand's core graphic language — the mark, colour palette and typography.

The Playa mark on the brand's patterned key visual
Playa colour palette — sand, stone and gold
Playa typography — Futura and Baloo
The Playa mark among Mediterranean spices
The Playa dark menu styled on a table with purple corn and chillies

Menu Design

The Playa menu system, designed across dark and light variants.

Playa menu — dark variant spreads
Playa menu — light variant
A Playa menu page in the dark variant

Applications & Mockups

A hanging Playa sign mocked up
The Playa mark etched on a storefront window
The Playa mark on a Mediterranean archway
The Playa mark on a tablet screen

AI-Assisted Visuals

Generative image exploration — an AI-assisted visual developed to extend the Playa identity into motion.

Ready to create something together?

Whether it’s a single project or a long-term partnership, we’d love to hear what you’re building.

Start a ProjectChat on WhatsApp