Syrah
Project Details
- Brand
- Industry
- Brand Identity · AI Visuals
- Services
- Brand Identity · Art Direction · AI-Generated Imagery · Social Media Design
- Year
- 2025
The Project
Syrah is a visual identity developed from the ground up by Mocka Creative Group. The project brings together brand design, art direction, AI-generated imagery and social content within one cohesive visual system.
Deliverables
View a selection from the final deliverables below.
Logo System
The primary lockup, its reversed version and the S monogram, each shown on its own palette colour — plus the animated logo reveal.
Colour & Typography
The palette — Grape, Concrete, Pine and Brick — and the typographic voice of the identity.
AI-Generated Visual World
AI-generated imagery produced to build the brand's visual universe — used as art direction, not photography.
AI Motion
AI-assisted moving pieces extending the same visual world.
Social Media
Brand Applications & Mockups
The identity applied across packaging, print, signage, vehicles and digital.
